The offer is for 95% discount on some products . I am not able to comprehend that a shop would sell any product for 5% of its cost !
Is it not common us to see such enticing offers! I have sometimes gone to clarify the authenticity of the offer and product. I was appalled at the ‘small print’ in these advertisements which do not usually appear in the initial release, except a statement that, ‘conditions apply’. Only when you meet the sale person personally one recognises how distorted is this claim of such a huge discount.
We are a generation of consumers. The consumers are seeking for products and the shops are developing newer techniques to entice buyers.
Although we have an advertising council in India that checks on false and tall claims made by the sale outlets, there is no action for falsified claims. So this habit now become a routine affair in the advertisement culture!
What disturbs me is how we lower our standards of morality and good practices and legitimise it! We live and relate in a culture, where crafty behaviour is acceptable for achieving success!
I wish, we make an effort to upscale standards of good practices in trade and merchandise!
M.C.Mathew(text and photo)
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