25 June, 2015

Generation Z -new brand ambassadors !


I found this article in THE HINDU on 24th June, interesting and informative. The sub-caption of the article that 'in the next three to four years they will march in to our work place in huge numbers..' caught my attention. 

We have a techno-savy generation of young people who are gadget driven with considerable skills in accessing information, managing it and pursuing a leisurely approach to work culture. All the formality associated with work- working hours, dress code, office space, etc are all changing. The Z generation would prefer flexible working hours, casual wear all the time at work and formal occasions and a lounge like setting for the office space. The central theme of the work culture is gadget dependence and using the social media in work execution.

I see its reflection among health care professionals in a variety of ways. 

Let me suggest that the health care planners ought to consider an inevitable reality that they would have a floating work force from now on. The Z generation would seek after what suits them. So the work culture ought to change to accommodate their aspirations, where the emphasis would have to be  on person centred approach rather than a policy driven work ambience. 

It was a historical moment for CMC Vellore yesterday, when a decision was made to allow part time work for women as a first step towards its openness to change!

M.C.Mathew(text and photo)      


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